Alon Demol - CEO

Alon Demol is the Co-founder and CEO of Bravo Investment, and a pioneer of short-term accommodation in the UK Build-to-Rent market.

Alon brings a 20-year track record of identifying, growing, transforming and enhancing the value of real estate in a wide range of situations and locations. Alon has an extensive knowledge of global markets and unique creativity in taxation and corporate structures.

He is one of the originators of the Build-to-Rent suite sector in the UK, which laid the foundations for our brand ‘The Quarters by Bravo’.

Alon is a respected commentator and a well-regarded panel member of committees associated with exploring the implications of macro-economics for Real Estate. He is a leader with proud service record in the Israeli Air Forces (IAF).

Shraga Michelson - Stakeholder

Shraga Michelson is the co-founder of Bravo Investment.

Shraga has over 30 years’ experience in property, finance, asset management and construction. Shraga is the co-founder of Bravo Investment House, which began its activities in Israel and later expanded to Eastern and Western Europe.

Prior to this, Shraga was the CEO of A. S. Michelson Limited, one of the leading contractors in Israel that specialised in building infrastructure for private, institutional, and government sectors. He holds a BA in Economics.

Roy Eden - Stakeholder

Roy Eden is the Co-founder and Stakeholder of Bravo Investment, and established the group’s turnaround and operations arm.

Roy's lean philosophy, commercial acumen, and relentless pursuit of innovation have contributed to Bravo’s efficient performance over the past decade. His vision, in-source mentality, and overarching methodologies helped shape The Quarters Build-to-Rent platform.

With a legal and accountancy background, along with extensive real estate experience, Roy has earned various honours, including Royal Institution of Chartered Surveyors accreditation (MRICS) in 2017, a seat on the Residential Committee of the British Property Federation (MBPF) in 2016, and membership of The Institute for Turnaround (MIfT) in 2015. While no longer involved in the day-to-day operations, he remains a shareholder in the business.